client: Western Union
agency: Robin des Bois
production: Ping Pong Communications
producer: Andreas Gesierich
director | dop: Rainer Frick
AC: Jan Pilny
talent scout/support: Marcio Delgado
editors: Max Povacz, Nina Worisch, Chris Ramos
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appealing to a millennial target. In 2seasons we portrayed over 23 inspirational people in more than 20 different countries all around the globe. The episode based story telling campaign, with over 50 videos in total, resulted in a reach of more than 132 million views.
